Selling a Movement - A Note On Commerce
A common misconception about Reno As Fuck is that it's all about selling t-shirts. Sure, selling t-shirts makes us giddy and proud of our brand, and we take pride in the quality of material and printing that we sell. However, Reno As Fuck was never designed to be a merchandise company, or some silly small minded brand that had no general mission.
The purpose of our merchandise sales is not to make gobs of money. The purpose is to put the movement in the forefront of people's minds. To keep us all thinking about the amazing place we call home, and the "take no prisoners" attitude that our favorite Renoites carry with them as they change the cultural landscape of the biggest little city. In the event we do make any money on merchandise, the proceeds get dumped right back into the movement. We'll do our best to keep you up to date on the health of this company, and what we have chosen to do with any of the profits.
In the future, you can expect to see a wide range of worthwhile investments take place. This new website platform is one, plus a new media division that will be launching in June. If you have ideas for the movement, please send them our way.
"We cannot seek achievement for ourselves and forget about progress and prosperity for our community... Our ambitions must be broad enough to include the aspirations and needs of others, for their sakes and for our own." - Ceasar Chavez